Studio 180 Salon to integrate Twitter and Facebook to Attract New Business

Whether it is dealing with new technologies or one more “thing” to learn to use or manage, many people have avoided becoming a social net-workers. . . I mean, who has time for that??

The fact is, it baffling to grasp the number of industries as well as normal folks, hopping on board the Twitter bandwagon. As an example . . . on July 19th, 2009, Best Buy Company, the world’s largest electronics retailer, began searching Twitter posts to answer people’s questions about electronics, such as flat-panel televisions. Chief Marketing Officer Barry Judge, says more than 500 employees at stores and at the company’s Minneapolis headquarters are signed up to participate, as reported in the St. Paul Pioneer Press. “This is a fairly inexpensive way to reach out to customers and to leverage the downtime of people in the stores,” said Scott Tilghman, an analyst with a New York research firm.

So what does this mean for Studio 180 Salon? It’s only a matter of time. The hair salon industry is coming around and is finding the value of “tweeting”! We are pleased to announce that Studio 180 Salon along with Gary Lambert Salon and Spa, in Winter Park, Florida are among the first in the country to offer full interactability on our websites through Twitter and Facebook to its clients and supporters. We have found a way to make social networking work for our salons. At a time when everyone is trying to save a buck whenever possible, “tweeting” has been a great addition to traditional advertising.

This is not to say it is all about advertising, however. It’s about our customers - providing tools to make life easier while keeping costs low and service quality high. Appointment booking through social media is at the top of the list of changes we are trying on. Those who have befriended Studio 180 Salon on Facebook or are following Studio 180 Salon on Twitter (twitter.com/studio180salon) can request appointments through either method by simply sending a tweet or posting through FB. Users will have the ability to tweet from phones (or any device that supports) at any time of the day without the restrictions of logging into accounts or having to wait for a live person book the appointment.

Another idea is that Studio 180 Salon might “tweet” our followers when a cancellation occurs and offer a discount to the client who fills it. Of course we will status update with great deals, product specials, discounts and any general announcement that we think our fans and clients might benefit. Now that’s something to ‘tweet’ about!!