Social media (n): The use of web-based and mobile technologies to turn communication into interactive dialogue.

Like it or not, social media is here to stay and if you want to keep up with the program, Studio 180 Salon has everything you need to connect with any device. Why so important? Because we launch many of our new product or service promotions via web and announce pilot programs ONLY to our loyal supporters (those who “follow” or  “befriend” Studio 180 Salon). So, why not take advantage and SAVE SOME MONEY? It’s only a click away!

If you want to stay in touch with Studio 180 Salon, click one of the appropriate sub-tabs and follow the services instructions. For those who are not so media savvy, below is a quick FAQ that explains the difference between various forms of social media:

1. Why is social media important?
Social media is important -- and I am defining "important" here as an effective strategy for individuals and organizations to achieve their objectives -- because it makes it fast, easy, and [in most cases] FREE for you to create and share content.

For example, with traditional ("paid") media, you purchase print, website, radio, TV, and/or billboard space, and then you pay someone else to articulate the value of your particular product/service in a compelling way to catch peoples' attention -- all in the hopes of persuading people to buy. With social ("earned") media, you are no longer in direct sales ("BUY MY STUFF!") mode. Instead, you are engaging your target audience by freely sharing the value of your expertise with people who are interested in it. And yes, along the way, you are letting it be known that your products and services are available for purchase. Earned media is not a magic cure-all, but an effective addition, and booster, to your existing marketing mix of paid and owned media.

2. What is the value of Twitter?
One of the values of Twitter is that it is a powerful lead generator. Each and every 140-character SEO-rich tweet is indexed by Google in almost real-time, getting you and your content on the first page of Google's search results.

3. What is the value of Fousquare?
One of the values of Foursquare is that it enables you connect more frequently with your network live and in-person. When I worked for Realogy, our building had a central staircase between the first and second floors that everyone used. Arguably, more business was done on that staircase than in the rest of the building combined, because it facilitated people running into each other. Likewise, Foursquare exponentially increases the opportunities for you to "run into" the people you know.

4. What is the value of Facebook?
One of the values of Facebook is that it enables you to reconnect with people from your different schools, companies, and organizations. The personal and professional possibilities multiply when you are able to more easily stay in touch with the people you know.

5. What is the value of LinkedIn?
One of the values of LinkedIn is the ability to identify and connect with people you want to reach through "friends of friends". Because of its near ubiquity among business professionals, it also enables real-time access to first-hand information about your customers, suppliers, employers, and employees.